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Organic SEO Is Evolving—and So Should Your Strategy

  Organic SEO Is Evolving—and So Should Your Strategy In March 2025, SEO software giant Ahrefs analyzed over 300,000 keywords. They uncovered a troubling trend—when Google’s AI Overviews appear in search results, the click-through rate (CTR) for the top organic result drops by a staggering 34.5%. That’s not a slight dip. It’s a shift in […]

Case Study: ANGUS-MILLER LTD.

5ngusfMiller Ltd1 is a full service MG5 with product offerings including Personal Linsey Commercial Property Commercial liability Commercial 5utoy Professional Liability Surety TIC Travel Insurance Boiler and Machinery as well as unique HolefinfOne insurance1   Download The PDF version

Insurance Brokers Association of Canada VENDOR JOINT MARKETING APPLIED SYSTEMS

January 2023 In Canada, the Property & Casualty (P&C) insurance industry lags other industries on connectivity within the broker channel. As a result, brokers struggle with process friction and duplication of effort (double entry), resulting in unnecessary expense and a less than ideal client experience. Brokers use their own systems to manage their clients and […]

Insurance Brokers Association of Canada VENDOR JOINT MARKETING DELTEK

January 2023 In Canada, the Property & Casualty (P&C) insurance industry lags other industries on connectivity within the broker channel. As a result, brokers struggle with process friction and duplication of effort (double entry), resulting in unnecessary expense and a less than ideal client experience. Brokers use their own systems to manage their clients and […]

Insurance Brokers Association of Canada IBAC DXCA API BENEFITS WHITEPAPER

January 2023 Executive Summary The broker channel of the P & C insurance industry lags other sectors on connectivity. As a result, the channel struggles with process friction & duplication of effort (double entry), resulting in unnecessary expense and a sub-optimal client experience. IBAC aims to encourage connectivity investment by carriers & broker vendors, as […]

SECURITY AUTHENTICATION FOR BROKER-INSURER DATA EXCHANGE NATIONAL POSITION PAPER

Brokers and Insurers can deliver information to one another far more efficiently using electronic means than by traditional methods. The business purposes behind these exchanges, however, and the roles of the correspondents, have never changed; the distinct roles and separate responsibilities of broker and underwriter still persist. It follows, then, that the rules and security […]

Contract Addendum Template – Electronic Data Exchange

Contract Addendum Template – Electronic Data Exchange National Position Paper Purpose & Scope of Agreement This addendum sets out the terms for the exchange of business data, documents and transactions via electronic means, between the Company and the Broker, for the purpose of transfer, storage, maintenance and access to information relating to parties insured by […]

Data Use Principles

Data Use Principles IBAC supports PIPEDA fair information principles, which include the understanding that: Any and all purposes for which a consumer’s personal information is collected must be disclosed to him or her; and Consumers have the right to grant or withhold their consent for the collection, use, and/or disclosure of their personal information with […]