The following vendor(s) were chosen
as their top choice(s) in Lead Generation
Visibility and Reach (5 points)
Description: Measures how well the lead generation strategy increases visibility in search engines (SEO) and through digital ads (paid media).
Considerations: Are SEO rankings strong for relevant keywords? Do digital ads effectively reach a large and relevant audience?
Does the strategy target the broker’s desired market?
Traffic Volume and Engagement (5 points)
Description: Evaluates the amount of traffic driven by organic SEO efforts and digital ads, as well as the level of engagement with that traffic (e.g., click-through rates for ads).
Considerations: Is the traffic sufficient to generate meaningful leads? Are click-through rates and engagement metrics strong for digital ads?
Lead Quality (5 points)
Description: Assesses how relevant and qualified the leads are, both from organic search and paid ads.
Considerations: Are the leads from SEO and digital ads highly relevant to the broker’s target audience (e.g., insurance type, demographics, location)? Do they have a high potential to convert into clients?
Conversion Rate (5 points)
Description: Tracks the percentage of leads generated from SEO and digital ads that convert into clients or sales.
Considerations: How effective is the lead generation strategy in converting traffic into paying customers? What is the success rate for leads from both channels?
Cost-Effectiveness (CPL) (5 points)
Description: Examines the overall cost per lead (CPL) for both organic SEO and digital ads.
Considerations: Is the cost per lead reasonable and sustainable? Does the strategy provide a good return on investment in terms of qualified leads and conversions?
