The following vendor(s) were chosen

by the Stackathon broker participants

as their top choice(s) in CRM (Customer Relationship Management)

Salesforce

HubSpot

Trufla truMarket

Customer Relationship Management Scoring Criteria


Client Data Management and Accessibility (5 points)
Description: The ability to store, organize, and easily access client information, such as contact details, policies, and interaction history.
Considerations: Is client data easy to manage and retrieve? Does the system provide a 360-degree view of client interactions?


Task and Workflow Automation (5 points)
Description: The CRM’s ability to automate tasks and workflows, such as follow-up reminders, renewals, and policy updates.
Considerations: How effective is the CRM at automating routine tasks to reduce manual effort?


Communication and Interaction Tracking (5 points)
Description: The system’s ability to track all communications with clients across different channels (e.g., email, phone calls, meetings).
Considerations: Does the CRM capture and organize communication history effectively? Is it easy to see past interactions with clients?


Reporting and Analytics (5 points)
Description: The quality and customization of reports on client activity, retention, and overall relationship health.
Considerations: How detailed and customizable are the CRM’s reports? Are there insights into client retention and engagement?


Integration with Other Tools (5 points)
Description: The ability of the CRM to integrate with other tools, such as email marketing, quoting systems, or data analytics platforms.
Considerations: Does the CRM integrate well with other essential business tools? How seamless is the integration process?


Pricing and Value for Money (5 points)
Description: The pricing model and the overall value offered by the BMS in relation to its features and functionality.
Considerations: Is the pricing transparent and reasonable based on the features offered? Does it provide good value for money in terms of scalability and
usability?