{"id":4444,"date":"2025-01-05T17:40:06","date_gmt":"2025-01-05T17:40:06","guid":{"rendered":"https:\/\/ibactech.ca\/stackathon-segments\/email-marketing\/"},"modified":"2025-03-24T12:27:03","modified_gmt":"2025-03-24T12:27:03","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/ibactech.ca\/fr\/stackathon-segments\/email-marketing\/","title":{"rendered":"Marketing par courriel"},"content":{"rendered":"\t\t
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Les fournisseurs suivants ont \u00e9t\u00e9 choisis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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par les participants du courtier Stackathon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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comme leur(s) premier(s) choix(s) dans Marketing par e-mai<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Chemin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Mailchimp<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Appliqu\u00e9e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Agir<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing par courriel \u2013 Pointage<\/h1>


Automatisation des campagnes (5 points)<\/strong>
Description:<\/strong> La capacit\u00e9 d\u2019automatiser les campagnes de marketing par courriel, y compris les campagnes fond\u00e9es sur des d\u00e9clencheurs et les suivis planifi\u00e9s.
\u00c9l\u00e9ments \u00e0 consid\u00e9rer:<\/strong> Le syst\u00e8me peut-il automatiser des campagnes complexes, comme les campagne de goutte-\u00e0-goutte et les r\u00e9ponses \u00e0 d\u00e9clenchement automatique?<\/p>


Personnalisation et segmentation de l\u2019audience (5 points)<\/strong>
Description:<\/strong> Capacit\u00e9 de personnaliser les courriels et de segmenter les audiences en fonction des donn\u00e9es d\u00e9mographiques et des comportements.
\u00c9l\u00e9ments \u00e0 consid\u00e9rer:<\/strong> Le syst\u00e8me permet-il d\u2019effectuer une segmentation et une personnalisation plus fines \u00e0 l\u2019aide des donn\u00e9es du syst\u00e8me de gestion de la relation client?<\/p>


Capacit\u00e9 de livraison des courriels et de suivi (5 points)<\/strong>
Description:<\/strong> Efficacit\u00e9 relativement \u00e0 des taux de livraison et de suivi \u00e9lev\u00e9s, y compris les taux de clics et les conversions.
\u00c9l\u00e9ments \u00e0 consid\u00e9rer:<\/strong> Comment le syst\u00e8me effectue-t-il un suivi des param\u00e8tres d\u2019engagement, et quel est le taux de livraison?<\/p>


Int\u00e9gration des donn\u00e9es avec celles des syst\u00e8mes de gestion de la relation client et des polices (5 points)<\/strong>
Description:<\/strong> \u00c0 quel point la plateforme de courriel s\u2019int\u00e8gre-t-elle bien aux syst\u00e8mes de gestion de la relation client et des polices pour les campagnes personnalis\u00e9es.
\u00c9l\u00e9ments \u00e0 consid\u00e9rer:<\/strong> Les donn\u00e9es sont-elles obtenues des syst\u00e8mes de gestion de la relation client ou de gestion des polices pour<\/p>


Reporting and ROI Analysis (5 points)<\/strong>
Description:<\/strong> Ability to generate detailed reports on campaign performance and track return on investment.
Considerations:<\/strong> Can the system measure campaign success and provide insights into the cost-effectiveness of campaigns?<\/p>


Tarification et optimisation des ressources (5 points)<\/strong>
Description:<\/strong> La rentabilit\u00e9 du syst\u00e8me, compte tenu de ses fonctionnalit\u00e9s, de sa performance et de la valeur apport\u00e9e.
\u00c9l\u00e9ments \u00e0 consid\u00e9rer:<\/strong> La facturation est-elle concurrentielle, souple et justifi\u00e9e si l\u2019on tient compte des fonctions et de la performance du syst\u00e8me et du rendement sur l\u2019investissement?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Les fournisseurs suivants ont \u00e9t\u00e9 choisis par les participants du courtier Stackathon comme leur(s) premier(s) choix(s) dans Marketing par e-mai Chemin Plus \u00bb Mailchimp Plus \u00bb Appliqu\u00e9e Plus \u00bb Agir Plus \u00bb Marketing par courriel \u2013 Pointage Automatisation des campagnes (5 points)Description: La capacit\u00e9 d\u2019automatiser les campagnes de marketing par courriel, y compris les campagnes […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-4444","page","type-page","status-publish","hentry","bg-purple"],"acf":[],"yoast_head":"\nMarketing par courriel - IBAC - Tech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibactech.ca\/stackathon-segments\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing par courriel - 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