{"id":4241,"date":"2025-01-03T12:02:31","date_gmt":"2025-01-03T12:02:31","guid":{"rendered":"https:\/\/ibactech.ca\/customer-relationship-management\/"},"modified":"2025-03-24T12:04:38","modified_gmt":"2025-03-24T12:04:38","slug":"customer-relationship-management","status":"publish","type":"page","link":"https:\/\/ibactech.ca\/fr\/stackathon-segments\/customer-relationship-management\/","title":{"rendered":"Gestion de la relation client"},"content":{"rendered":"\t\t
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Les fournisseurs suivants ont \u00e9t\u00e9 choisis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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par les participants du courtier Stackathon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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comme leur(s) premier(s) choix(s) dans CRM (Gestion de la relation client)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Force de vente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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HubSpot<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Trufla truMarket<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zoho<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gestion de la relation client \u2013 Pointage<\/h1>


Gestion des donn\u00e9es client et accessibilit\u00e9 (5 points)<\/strong>
Description:<\/strong> La capacit\u00e9 de stocker, d\u2019organiser et d\u2019acc\u00e9der facilement aux donn\u00e9es sur les clients, comme les coordonn\u00e9es, les polices et l\u2019historique des interactions.
\u00c9l\u00e9ments \u00e0 consid\u00e9rer:<\/strong> Les donn\u00e9es clients sont-elles faciles \u00e0 g\u00e9rer et \u00e0 r\u00e9cup\u00e9rer?
Le syst\u00e8me fournit-il une vue \u00e0 360 degr\u00e9s des interactions avec les clients? <\/p>


Automatisation des t\u00e2ches et des flux de travail (5 points)<\/strong>
Description:<\/strong> La capacit\u00e9 d\u2019automatisation des t\u00e2ches et des flux de travail du logiciel de gestion de la relation client (GRC), comme les rappels de suivi, les renouvellements et les mises \u00e0 jour des polices.
\u00c9l\u00e9ments \u00e0 consid\u00e9rer:<\/strong> Dans quelle mesure de syst\u00e8me de gestion des relations clients est-il efficace pour automatiser les t\u00e2ches habituelles pour r\u00e9duire le travail manuel?<\/p>


Suivi des communications et des interactions (5 points)<\/strong>
Description:<\/strong> La capacit\u00e9 du syst\u00e8me d\u2019effectuer un suivi des communications avec les clients dans les diff\u00e9rents modes de communication (p. ex., courriels, appels t\u00e9l\u00e9phoniques, r\u00e9unions).
\u00c9l\u00e9ments \u00e0 consid\u00e9rer:<\/strong> Le logiciel de gestion de la relation client permet-il de saisir et d\u2019organiser efficacement l\u2019historique des communications?
Est-il facile de voir les interactions pass\u00e9es avec les clients? <\/p>


Rapports et analyses (5 points)<\/strong>
Description:<\/strong> La qualit\u00e9 et la personnalisation des rapports sur les activit\u00e9s relatives aux clients, la fid\u00e9lisation et la sant\u00e9 g\u00e9n\u00e9rale des relations
\u00c9l\u00e9ments \u00e0 consid\u00e9rer:<\/strong> \u00c0 quel point les rapports produits par le logiciel de gestion de la relation client peuvent-ils \u00eatre d\u00e9taill\u00e9s et personnalis\u00e9s?
Des donn\u00e9es sont-elles incluses sur la fid\u00e9lisation et l\u2019engagement des clients? <\/p>


Int\u00e9gration aux autres outils (5 points)<\/strong>
Description:<\/strong> La capacit\u00e9 d\u2019int\u00e9gration du logiciel de gestion de la relation client aux autres outils, comme le marketing par courriel, les syst\u00e8mes de pr\u00e9paration des soumissions ou les plateformes d\u2019analyse des donn\u00e9es.
\u00c9l\u00e9ments \u00e0 consid\u00e9rer:<\/strong> Le logiciel de gestion de la relation client s\u2019int\u00e8gre-t-il bien aux autres outils de gestion essentiels?
Dans quelle mesure le processus d\u2019int\u00e9gration est-il fluide? <\/p>


Tarification et optimisation des ressources (5 points)<\/strong>
Description:<\/strong> Le mod\u00e8le de tarification et la valeur totale offerte par le syst\u00e8me de gestion de courtage en ce qui concerne les caract\u00e9ristiques et fonctionnalit\u00e9s.
\u00c9l\u00e9ments \u00e0 consid\u00e9rer:<\/strong> La facturation est-elle transparente et raisonnable, compte tenu des fonctionnalit\u00e9s offertes?
Les ressources sont-elles optimis\u00e9es en ce qui concerne l\u2019adaptabilit\u00e9 et la facilit\u00e9 d\u2019utilisation? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Les fournisseurs suivants ont \u00e9t\u00e9 choisis par les participants du courtier Stackathon comme leur(s) premier(s) choix(s) dans CRM (Gestion de la relation client) Force de vente Plus \u00bb HubSpot Plus \u00bb Trufla truMarket Plus \u00bb Zoho Plus \u00bb Gestion de la relation client \u2013 Pointage Gestion des donn\u00e9es client et accessibilit\u00e9 (5 points)Description: La capacit\u00e9 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-4241","page","type-page","status-publish","hentry","bg-purple"],"acf":[],"yoast_head":"\nGestion de la relation client - IBAC - Tech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibactech.ca\/stackathon-segments\/customer-relationship-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gestion de la relation client - 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