{"id":4191,"date":"2025-01-02T18:24:21","date_gmt":"2025-01-02T18:24:21","guid":{"rendered":"https:\/\/ibactech.ca\/lead-generation\/"},"modified":"2025-03-24T11:57:04","modified_gmt":"2025-03-24T11:57:04","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/ibactech.ca\/fr\/stackathon-segments\/lead-generation\/","title":{"rendered":"G\u00e9n\u00e9ration des"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Les fournisseurs suivants ont \u00e9t\u00e9 choisis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

par les participants du courtier Stackathon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

comme leurs meilleurs choix en mati\u00e8re de g\u00e9n\u00e9ration de leads<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Trufla truWeb\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPlus \u00bb<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Goose Digital<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPlus \u00bb<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

G\u00e9n\u00e9ration des pistes \u2013 Pointage<\/strong><\/h1>

<\/p>

Visibilit\u00e9 et port\u00e9e (5 points)<\/strong><\/p>

Description:<\/strong> \u00c9value dans quelle mesure la strat\u00e9gie de g\u00e9n\u00e9ration des pistes augmente la visibilit\u00e9 dans les moteurs de recherche (r\u00e9f\u00e9rencement naturel) et dans les publicit\u00e9s num\u00e9riques (m\u00e9dias pay\u00e9s)<\/p>

\u00c9l\u00e9ments \u00e0 consid\u00e9rer :<\/strong> Le classement par rapport au r\u00e9f\u00e9rencement naturel est-il solide pour les mots cl\u00e9s pertinents?
Les publicit\u00e9s num\u00e9riques atteignent-elles efficacement un audience large et pertinent? <\/p>

La strat\u00e9gie cible-t-elle le march\u00e9 pertinent du courtier?<\/p>

Volume du trafic et engagement (5 points)<\/strong><\/p>

Description<\/strong>: \u00c9value le volume de trafic g\u00e9n\u00e9r\u00e9 par le r\u00e9f\u00e9rencement naturel et les publicit\u00e9s num\u00e9riques, ainsi que le niveau d\u2019engagement avec ce trafic (p. ex., les taux de clics pour les publicit\u00e9s).<\/p>

\u00c9l\u00e9ments \u00e0 consid\u00e9rer :<\/strong> Le trafic est-il suffisant pour g\u00e9n\u00e9rer des pistes valables?
Les taux de clics et les param\u00e8tres d\u2019engagement sont-ils solides pour les publicit\u00e9s num\u00e9riques? <\/p>

Qualit\u00e9 des pistes (5 points)<\/strong><\/p>

Description:<\/strong> \u00c9value \u00e0 quel point les pistes sont pertinentes et qualifi\u00e9es, \u00e0 partir des recherches organiques et des publicit\u00e9s pay\u00e9es.<\/p>

\u00c9l\u00e9ments \u00e0 consid\u00e9rer :<\/strong>Les pistes qui d\u00e9coulent des efforts de r\u00e9f\u00e9rencement naturel et des publicit\u00e9s num\u00e9riques sont-elles particuli\u00e8rement pertinentes pour l\u2019audience cible du courtier (type d\u2019assurance, groupes d\u00e9mographiques, lieu, etc.)?
Le potentiel de conversion des pistes en clients est-il \u00e9lev\u00e9?

<\/p>

Taux de conversion (5 points)<\/strong><\/p>

Description:<\/strong> Suit le pourcentage de pistes g\u00e9n\u00e9r\u00e9es \u00e0 la suite du r\u00e9f\u00e9rencement naturel et des publicit\u00e9s num\u00e9riques converties en clients ou en ventes.<\/p>

\u00c9l\u00e9ments \u00e0 consid\u00e9rer:<\/strong> Dans quelle mesure la strat\u00e9gie de g\u00e9n\u00e9ration des pistes est-elle efficace pour convertir le trafic en clients payants?
Quel est le taux de succ\u00e8s des pistes pour les deux modes de prestation? <\/p>

Rentabilit\u00e9 (co\u00fbt par action\/acquisition) (5 points)<\/strong><\/p>

Description:<\/strong> Examine le co\u00fbt g\u00e9n\u00e9ral par action\/acquisition pour le r\u00e9f\u00e9rencement naturel et les publicit\u00e9s num\u00e9riques.<\/p>

Considerations:<\/strong> Le co\u00fbt par action\/acquisition est-il raisonnable et durable?
La strat\u00e9gie fournit-elle un bon rendement sur l\u2019investissement en ce qui concerne les pistes qualifi\u00e9es et les conversions? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Les fournisseurs suivants ont \u00e9t\u00e9 choisis par les participants du courtier Stackathon comme leurs meilleurs choix en mati\u00e8re de g\u00e9n\u00e9ration de leads Trufla truWeb Plus \u00bb Goose Digital Plus \u00bb G\u00e9n\u00e9ration des pistes \u2013 Pointage Visibilit\u00e9 et port\u00e9e (5 points) Description: \u00c9value dans quelle mesure la strat\u00e9gie de g\u00e9n\u00e9ration des pistes augmente la visibilit\u00e9 dans […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-4191","page","type-page","status-publish","hentry","bg-purple"],"acf":[],"yoast_head":"\nG\u00e9n\u00e9ration des - IBAC - Tech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00e9n\u00e9ration des - IBAC - Tech\" \/>\n<meta property=\"og:description\" content=\"Les fournisseurs suivants ont \u00e9t\u00e9 choisis par les participants du courtier Stackathon comme leurs meilleurs choix en mati\u00e8re de g\u00e9n\u00e9ration de leads Trufla truWeb Plus \u00bb Goose Digital Plus \u00bb G\u00e9n\u00e9ration des pistes \u2013 Pointage Visibilit\u00e9 et port\u00e9e (5 points) Description: \u00c9value dans quelle mesure la strat\u00e9gie de g\u00e9n\u00e9ration des pistes augmente la visibilit\u00e9 dans […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"IBAC - Tech\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-24T11:57:04+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ibactech.ca\/wp-content\/uploads\/2024\/11\/Trufla.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/\",\"url\":\"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/\",\"name\":\"G\u00e9n\u00e9ration des - IBAC - Tech\",\"isPartOf\":{\"@id\":\"https:\/\/ibactech.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/ibactech.ca\/wp-content\/uploads\/2024\/11\/Trufla.jpg\",\"datePublished\":\"2025-01-02T18:24:21+00:00\",\"dateModified\":\"2025-03-24T11:57:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/#primaryimage\",\"url\":\"http:\/\/ibactech.ca\/wp-content\/uploads\/2024\/11\/Trufla.jpg\",\"contentUrl\":\"http:\/\/ibactech.ca\/wp-content\/uploads\/2024\/11\/Trufla.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/ibactech.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Segments du Stackathon\",\"item\":\"https:\/\/ibactech.ca\/stackathon-segments\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"G\u00e9n\u00e9ration des\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ibactech.ca\/#website\",\"url\":\"https:\/\/ibactech.ca\/\",\"name\":\"IbacTech\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ibactech.ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ibactech.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ibactech.ca\/#organization\",\"name\":\"IBAC - Tech\",\"url\":\"https:\/\/ibactech.ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ibactech.ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ibactech.ca\/wp-content\/uploads\/2024\/09\/IBACTech_4C-128.png\",\"contentUrl\":\"https:\/\/ibactech.ca\/wp-content\/uploads\/2024\/09\/IBACTech_4C-128.png\",\"width\":269,\"height\":128,\"caption\":\"IBAC - Tech\"},\"image\":{\"@id\":\"https:\/\/ibactech.ca\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"G\u00e9n\u00e9ration des - IBAC - Tech","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/","og_locale":"fr_FR","og_type":"article","og_title":"G\u00e9n\u00e9ration des - IBAC - Tech","og_description":"Les fournisseurs suivants ont \u00e9t\u00e9 choisis par les participants du courtier Stackathon comme leurs meilleurs choix en mati\u00e8re de g\u00e9n\u00e9ration de leads Trufla truWeb Plus \u00bb Goose Digital Plus \u00bb G\u00e9n\u00e9ration des pistes \u2013 Pointage Visibilit\u00e9 et port\u00e9e (5 points) Description: \u00c9value dans quelle mesure la strat\u00e9gie de g\u00e9n\u00e9ration des pistes augmente la visibilit\u00e9 dans […]","og_url":"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/","og_site_name":"IBAC - Tech","article_modified_time":"2025-03-24T11:57:04+00:00","og_image":[{"url":"http:\/\/ibactech.ca\/wp-content\/uploads\/2024\/11\/Trufla.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/","url":"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/","name":"G\u00e9n\u00e9ration des - IBAC - Tech","isPartOf":{"@id":"https:\/\/ibactech.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/#primaryimage"},"image":{"@id":"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/#primaryimage"},"thumbnailUrl":"http:\/\/ibactech.ca\/wp-content\/uploads\/2024\/11\/Trufla.jpg","datePublished":"2025-01-02T18:24:21+00:00","dateModified":"2025-03-24T11:57:04+00:00","breadcrumb":{"@id":"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/#primaryimage","url":"http:\/\/ibactech.ca\/wp-content\/uploads\/2024\/11\/Trufla.jpg","contentUrl":"http:\/\/ibactech.ca\/wp-content\/uploads\/2024\/11\/Trufla.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/ibactech.ca\/stackathon-segments\/lead-generation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/ibactech.ca\/"},{"@type":"ListItem","position":2,"name":"Segments du Stackathon","item":"https:\/\/ibactech.ca\/stackathon-segments\/"},{"@type":"ListItem","position":3,"name":"G\u00e9n\u00e9ration des"}]},{"@type":"WebSite","@id":"https:\/\/ibactech.ca\/#website","url":"https:\/\/ibactech.ca\/","name":"IbacTech","description":"","publisher":{"@id":"https:\/\/ibactech.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ibactech.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ibactech.ca\/#organization","name":"IBAC - Tech","url":"https:\/\/ibactech.ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ibactech.ca\/#\/schema\/logo\/image\/","url":"https:\/\/ibactech.ca\/wp-content\/uploads\/2024\/09\/IBACTech_4C-128.png","contentUrl":"https:\/\/ibactech.ca\/wp-content\/uploads\/2024\/09\/IBACTech_4C-128.png","width":269,"height":128,"caption":"IBAC - Tech"},"image":{"@id":"https:\/\/ibactech.ca\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/ibactech.ca\/fr\/wp-json\/wp\/v2\/pages\/4191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ibactech.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ibactech.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ibactech.ca\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ibactech.ca\/fr\/wp-json\/wp\/v2\/comments?post=4191"}],"version-history":[{"count":0,"href":"https:\/\/ibactech.ca\/fr\/wp-json\/wp\/v2\/pages\/4191\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/ibactech.ca\/fr\/wp-json\/wp\/v2\/pages\/3443"}],"wp:attachment":[{"href":"https:\/\/ibactech.ca\/fr\/wp-json\/wp\/v2\/media?parent=4191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}