Introduction
Increasingly, business and personal communications occur electronically with information conveyed through the internet via a myriad of wireless and mobile devices. Public expectations and assumptions regarding accessibility and speed have shifted and continue to evolve. Businesses seeking to communicate with customers must keep pace with the changes, and be ready to implement various types of media as preferred by their target audience. Incorporating these new forms of interaction into established communications strategies, however, can be a daunting task.
