About IBACtech

The Insurance Brokers Association of Canada (IBAC) is the national voice of P&C (Property and Casualty) insurance brokers and an advocate for insurance consumers. IBAC represents the interests of both insurance brokers and their customers.

By promoting the value of the property and casualty insurance broker to Canadians, IBAC plays an important role in maintaining continuous dialogue among members and within the industry, ensuring that brokers stay well-informed on matters of interest to them and their clients.

As a central voice, monitoring the industry and bringing about important changes, IBAC aims to uphold insurance brokers’ standards, safeguarding their service and integrity, and ensuring that individual and commercial clients will have professional advice and freedom of choice in their selection of property and casualty insurance coverage.

How IBACtech works for brokers

As a non-profit federation of associations, IBAC does not itself build or even endorse specific technology or products. Instead, we liaise continuously with industry stakeholders– technology vendors, carriers, and other service providers – to encourage development that helps brokers to deliver their unique values of choice, advice and advocacy to Canadian Insurance consumers. It is IBACtech’s responsibility to communicate to brokers’ industry partners, the needs, priorities and challenges that changing technology brings to broker’s service delivery.

IBACtech is about collaboration

Together, brokers and Insurers can ensure that consumers are never disadvantaged by new technology. IBAC asks Insurers to work collaboratively with brokers and commit to the principles outlined below in developing on-line services for customers. In partnership, brokers and Insurers offer unequaled value, delivering the full capability of digital communication enriched by the unique benefits of broker advice, choice and advocacy.

Our Mission

Focus

on Brokers’ application and use of technology, to reinforce and streamline the value-added provided by the broker distribution channel;

Promote

co-operation among all industry stakeholders including brokers, vendors, and insurance companies on technology related initiatives;

Inform

Canadian brokers, via their provincial associations on a range of technology issues and developments;

Advocate

for Canadian brokers concerns on a national level with insurers, vendor’s and other interested parties on technology issues; and

Leverage

the knowledge and work being done in the United States, in so far as it applies to us here in Canada, participating and communicating within American forums.

IBACtech is about collaboration

Respecting Roles

Digital customer service delivered collaboratively by brokers and Insurers, in keeping with their respective responsibilities;

Comprehensive Information Access

Insurer consumer-friendly digital offerings which prominently include broker presence and continuously display options for immediate broker referral, with integration providing accurate, relevant information either via broker systems, or agreed access to Insurer systems with broker presentation;

Broker-Customer Connection

Insurer processes and communications that do not interfere with the broker-customer relationship; and

Broker Value

Insurer communications which promote the value of broker advice, choice and advocacy, and do not use the same brand to solicit direct sales;

Consumer Protection

Digital processes that protect consumers by requiring them to select broker resources before they make any decisions regarding their protection, and finalizing coverage only with broker confirmation;

Privacy Protection

A commitment that, along with the client relationship, all customer related information collected belongs to that customer’s broker as their mandatory, and that no data will be used for a purpose other than that for which it is originally and specifically collected, in line with all legal and regulatory requirements.